Month: July 2016

Humans of coffee: Jono Le Feuvre

  Who is Jono Le Feuvre? Damn it. I was going to do my best not to be ethereal and pretentious. But failure in that regard looms large before me (see the pretension has started already). The concept of Jono Le Feuvre evolves as does his context. Right now I am an African, white, privileged, previously- and currently-advantaged, heterosexual married, practising-Christian father of three children. I graduated with a degree in journalism and now I import and roast coffee for a living. I am passionate about living an active lifestyle and staying in shape, but the reality is that I achieve neither of those ideals. I am exhilarated by rigorous debate on topics that affect how humans interact with one another (social justice, religion, and correct Aeropress etiquette) but I am also exhilarated by life’s most frivolous and superficial of endeavors (coffee, wine, cuisine). I naturally gravitate towards the superficial (hence my career) but find this to be an undesirable trait, so I compensate by obsessing over (but seldom accomplishing) goals that will actually make …