humans of coffee
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Humans of coffee: Charl Smit

Who is Charl Smit?

Charl Smit is a very basic guy with lots of ideas in a very busy mind.

I am a very creative person and my mind never ever stops thinking. Before leaving home at 06:30 every morning I have conjured up multiple business ideas, plans to improve humanity, ways to solve corruption and very many other things.

I also love being active and outdoors, and if i were any any other industry I would be a rugby player, coach, referee or something else in rugby. But above all I’m spiritual, not in a conventional way but in my way.

What is your best childhood memory?

Playing cricket with my little brother in our backyard.


If you had a chance for a “do-over” in life, what would you do differently?

Take more risks. Learn from older people. Travel and work abroad more before starting a family. Listen to the small still voice inside me. Be myself more.

What do you feel most proud of?

I’m most proud of my son that’s 2 years old as he is a legend, but I can’t take the praise for that. What I’ve done though I am most proud of is my 2 coffee shops.


If you could only keep three possessions, what would they be and why?

My son’s Springbok rugby ball – so we can still kick to each other after the zombie apocalypse has taken over the world.

A survival knife – I can kill for food and keep my family safe and alive.

A photo album with my family in.

What do you want your tombstone to say?

This guy really freaking lived.


What is Loof Coffee?

Loof coffee is a coffee brand that wants to bring the coffee culture to Joburg. We never want to tell people how and what to drink but we love chatting to people about coffee and educating where we can. We are also a village coffee shop, we are like the TV show cheers but instead of beer we serve coffee.

What’s your favorite kind of coffee?

African origin beans are my favourite with Ethiopians ranking right at the top. I’m a purist so this probably also influences why Ethiopians are my favourite. I prefer my Ethiopians black, espresso or pour over.y


In which coffee shops are we likely to bump into you?

In Joburg you will see me in Father Coffee, Firebird Coffee, Double Shot and Origin and that’s about that.

What does a perfect day look like?

The perfect week day, not weekend day:

Waking up slow (this never happens) walking downstairs where I will look at my selection of fresh coffees with multiple methods of brewing. Then I brew and enjoy. My wife and I walk our son to school. I drop my boy, kiss my wife and the forehead and she goes to work. When I get to my shop I’m greeted with jokes and banter from my regulars, they love me and I them. I settle in for my second cup.

I don’t have to do my admin anymore as elves did it for me the night before, I can just continue enjoying the company of my loyal patrons and friends. My travel agent calls to confirm my booking to Burundi for work and then off to Europe for a cycling break with just my wife. I smile. I’ve worked hard. I deserve it.

After this I go for a trail run, open water swim or ride on my MTN bike up and down an incredible mountain. It’s hot I’m sweating, my heart is pounding but I keep on pushing. I must get faster, I must get stronger. By now my son is done from school and my wife and I walk hand-in-hand to fetch him.

The weather is now a bit cloudy so we decide on soup, fresh bread and Shiraz for dinner (my son won’t have the Shiraz). By now the fire in the fireplace is blazing and we all have a glow of satisfaction and peace in our hearts.

After dinner which is always at the dinner table which will involve debriefs and laughter of the days happenings we will move to the living room. We will watch the weekends sporting highlights again and we’ll chat about legends of their sports.

Lastly before we go to bed we turn to music, probably David Gray and the like. We grow silent now not having to say a word to enjoy each other’s company.  We sigh and long for things that are not, which could have been, BUT these are just fleeting thoughts as we are more than content because we know that we have just had the perfect day and that we are blessed beyond measure.

Photography by Creative Wei

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