humans of coffee
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Humans of coffee: Jordan Rosenacker

Who is Jordan Rosenacker?

I like to think I’m a work in progress. The older I get, soon to turn 30, the more attention I give to the power of my actions and daily habits. Actively working to have a positive impact on those around me and actively working to be a better version of myself for others.

I’ve always tried to live with this much intention but I feel like it’s very easy to “sleep walk” through life and get lost. It wasn’t until I really started journaling each morning that I’ve started to live more purposefully and less reactionary. Living more awake and less autopilot. I often start each journal off with a reminder  like “be wide awake” or “time is a gift, love is the meaning,” etc. to activate mindful and intentional living.

I’ve always been a dreamer with a big heart and an old soul and have really only wanted to make the world a better and happier place.  How I do that is the interesting part, the part that I think answers the question “who is Jordan Rosenacker.” Beyond any labels, it’s really about action. Which, for me, who I am is the person I’m becoming. An action, an ever evolving process, a determination to constantly change for the better, a commitment to improve, a daily attempt to be a better version of myself today than I was yesterday.

I revisit a few quotes and themes to remind myself to stay inspired, to take leaps of faith, follow my heart, and pursue more out of life:

  • the art of Kaizen

This is art and method of daily self-improvement. Doing one thing better today than you did yesterday.

  • this Jim Carrey Quote…

“Life opens up opportunities to you, and you either take them or you stay afraid of taking them.”

  • James 1:2-4

“Count it all joy, my brothers, when you meet trials of various kinds, for you know that the testing of your faith produces steadfastness. And let steadfastness have its full effect, that you may be perfect and complete, lacking in nothing.”

  • my own personal mission statement

Motivate the masses, influence society, and shape culture.

I moved to New York City without a job to pursue entertainment production after college.  Following up on a lead I made in High School when MTV filmed made at my school I kept in touch with that contact to land an internship at a television company 2 days a week. I applied for a job at Bloomingdale’s right before I moved to NY and literally the day after I just drove through the night to move into my shoebox sized apartment I interviewed at Bloomingdale’s. I remember they asked me, “so how long have you been living in New York” and I said “about 17 hours.” It was classic.

I worked 5 days a week at Bloomingdale’s and the other 2 interning. Over the course of 4 years I switched from retail to TV production full time and worked with some of the best and brightest. It was an experience that taught me valuable lessons that I’m still actualizing today. It was incredible, professionally I couldn’t have learned from a better place and or from more talented folks. And it connected me to some of the most important people in my life. I ended up leaving the production company after realizing that I was helping fulfill the dreams of my bosses and not my own.

A few acts of divine connections later, I crossed paths with the opportunity to launch Atlas Coffee Club. An opportunity that provided me with everything I was looking for – both professionally and personally.  It was and has been the best and most rewarding challenge of my career. The story continues…



Jordan Rosenacker 1

What is your favorite childhood memory?

World building with my brothers!  Everything I did as a kid seemed to be world building. From legos to dinosaurs to homemade funny videos, everything was building a new life with characters and creativity.

From medieval villages, to wild west towns, when we played legos we developed ecosystems with proper political structures, currency, “character” roles and functions. It was incredible. We even used pretzel sticks as timber, Honey Comb cereal for wheat, other perishable items for trade and resources.

My favorite memory is a collection of all of these moments.

If you could have a do-over in life, what would you do differently?

Well, if I really have the chance for a do-over, I’d like to revisit this opportunity in 60 years from now, ha!

But I think, overall, I wish I could go back to 10 years old again and live the rest of my life from there with more intention, mindfulness and love. It all comes back to wanting to be a better person for other people. And while I think I have been a good person and have always tried to help others or at leasts have wanted to, I know I could have been better. I’d try to be less self-consumed and more available to those in need, more in touch with what others think and feel, more aware of everyone else’s perspective, and actively trying to ask more questions and listen.

Again, sometimes I feel like its very easy to sleep walk through life, through formidable years waiting as I was so focused on a “dream.”  Which is why I try and remind myself every day to live “wide awake.” And am now more motivated than ever  to maximize my potential and use any success for the better.


Jordan Rosenacker 4

What do you feel most proud of?

Easy. My family and friends. Seeing how they’ve grown and pursued their own independent life as loving, caring, honest, and creative humans.  I’m very proud of them and blessed to have them in my life.

If you could keep only 3 possessions, what would they be and why?

How abstract can we get here?  Could my friends and family be a possession, ha?!  What about good intentioned, open minded, loving, honest, and supportive people as well, ha?! Ideally it would be great people and a healthy earth. That’s really all that maters, everything else is just “stuff.” And coffee. Need coffee.

What do you want your tombstone to say?

Am I writing it or is someone else writing it? Ha!

If someone else were to write my tombstone, I hope they’d say something like “With no limit to the amount of love or joy you can share, Jordan Rosenacker certainly tried to reach it.”

I’ve got ways to go here, but hopefully I’ve got ways to go before I need a tombstone, ya?

What is your passion project?

My passion project is currently world building with coffee!  I’m so excited to share years of hard work with coffee drinkers and community that Atlas Coffee Club & Coffee Culture are engaging! Here’s to many more years of coffee and community!

What is your favorite kind of coffee and brew method?

Favorite Coffee:

We just got in this Single Origin Coffee from Papua New Guinea and it’s wild!  It has notes of black tea, baking spice, subtle chocolate and a mellow apricot flavor profile. I’m in love.

Favorite Brew Method:

Kalita Wave


Jordan Rosenacker 2

In which coffee shops are we likely to bump into you?

What does a perfect day look like?

Starting the day with a daily devotional read outside and journal session where I write how I plan to spend the day. Definitely with some freshly brewed coffee. A full day of healthy eats and some exercise! 3-5 big work tasks completed. More coffee. Networking and or meeting some one new! Reading. Learning something new. Spending time with my friends, family, and loved ones. Most important. And of course watching a little bit of 30 Rock, The Office, or West Wing.

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