humans of coffee

Humans of coffee: Katya Katkova

Who is Katya Katkova?

A marketer turned a barista and then a coffee-shop owner turned a coffee-obsessed blogger. Also one of those thirty something millennials who can’t function without a new project in mind.

What is your favourite childhood memory?

Once my dad was teaching me to ride a bicycle. I couldn’t keep the balance and he would support me holding the boot. As I was focusing on pedalling suddenly realised that I’m riding on my own and my dad is far behind. I will always remember that amazing feeling of euphoria mixed with a reverent fear!


If you could have a do-over in life, what would you do differently?

I’d definitely move to London much earlier. This is my happy place and I don’t understand how I lived without these messy streets, polluted capital air and weekend markets in my early twenties.

What do you feel most proud of?

I would love to think (and be proud of) that I played my part in gentrification of East London. Although it’s a mixed feelings term I’m happy to be an early ambassador of this part of the town coffee scene. Publishing a coffee-shop guide to Hackney at the time when all tourist maps were geographically limited by the first zone of London was a big step for me.


If you could keep only 3 possessions, what would they be and why?

Been practicing to be unattached to things for a while now, so could easily let go of all things material. Experiences are so much more important, therefore would hold on to my passport for travelling. Would also keep my iPhone and Macbook for work.

What do you want your tombstone to say?

Life is too shot to get offended, assume the best and move on. That is my motto right now and hope will stay relevant for a while.

What is the East London Mornings?

East London Mornings started off as a publishing project in 2010. After releasing the sold-out guide to East London’s coffee shops, the project was adapted into an Instagram version of it with a stronger focus on lifestyle and food culture. Exploring hidden corners of Hackney, the project gained thousands of followers very quickly and is loved by locals as well as visitors.


What is your favorite kind of coffee?

Seriously enjoying Biftu Gudina from Ethiopia as writing this.

I drink a lot of coffee during the day. I’d start with a flat white, following by a V60 and probably mocha to wrap the day up.

In which coffee shops are we likely to bump into you?

Climpson & Sons if I found a spare hour before heading to work, Morty & Bobs if I need a quiet coffee & wifi moment and most likely Ozone if I have a meeting.

What does a perfect day look like?

That would be Sunday. I wake up later than usual but early enough to have that pleasant feeling of achievement by midday. I’d head to Columbia Road Flower Market for a catch up with friends over the breakfast in Campania & Jones. Then visit one of the latest exhibitions in Tate following by a brunch somewhere back in the East of the town. In the evening I’d head back home for some book or Instagram time in a bubble bath and an early night.