The simple truth is this. Coffee is more complex than wine. The green coffee bean contains around 500 aromatic and flavor components. Roasting that bean increases that count threefold. Wine, however, at best, has around 300 – 400 components. So now that we’ve put that debate to rest, the question is how do you taste coffee. And I’ve come across no better guide than this awesome one from Counter Culture Coffee. Print it out. Keep it on hand. So that next time you taste a cup of coffee, you’ll have more to say than “it tastes like coffee”.